Good email marketing hinges on sender reputation. If you have a good sender reputation, your emails will be delivered at a higher rate (to the recipient’s inbox), you’ll experience higher open rates, and your click-through rates will be higher too.
There are lots of everyday tools that we use here at Kicksaw to streamline processes, load data, or simplify our lives; check back regularly for updates!
One common complaint we hear from new customers is how inconsistently websites and URLs are stored in their Salesforce system. Simple domain parsing can help.