Good email marketing hinges on sender reputation. If you have a good sender reputation, your emails will be delivered at a higher rate (to the recipient’s inbox), you’ll experience higher open rates, and your click-through rates will be higher too.
Speed-to-contact is a key metric companies use to track inbound leads. If your organization has a high volume of inbounds, you need a way to route leads among your available reps in order to reduce the lag time between submitting a contact form and the prospect being touched.
As a Salesforce admin, flows are one of the most powerful tools in your toolbelt — when set up properly, flows make you look like a rockstar to your sales team, but if your flows aren’t configured correctly, they might be difficult to manage or make a mess (also kind of like a rockstar).