Speed-to-contact is a key metric companies use to track inbound leads. If your organization has a high volume of inbounds, you need a way to route leads among your available reps in order to reduce the lag time between submitting a contact form and the prospect being touched.
There are lots of everyday tools that we use here at Kicksaw to streamline processes, load data, or simplify our lives; check back regularly for updates!
One common complaint we hear from new customers is how inconsistently websites and URLs are stored in their Salesforce system. Simple domain parsing can help.