With the right mindset and motivation, any business can build a world-class company culture that employees dream of. And when you nail that culture, you will attract the best employees, see less turnover, and be rewarded with happier customers who see better outcomes — it’s truly an enormous, if underappreciated, differentiator. In this first installment of our four-part ultimate guide to company culture, we’re going to take a look at what it means to approach culture building as an art form, rather than as a box to be checked.