BioLife Solutions streamlines and unifies their marketing strategy with Kicksaw

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Overview

BioLife Solutions is a leading provider of bioproduction tools and services to the cell and gene therapy and broader biopharma markets. When they needed help cleaning up, streamlining, and unifying their marketing strategies and procedures, they turned to Kicksaw.

Challenge

BioLife originally engaged with Kicksaw in Fall 2020 to have us help get their untended Pardot instance cleaned up, but they eventually opted for us to train them to DIY the clean-up. They have been very busy acquiring new brands, though, and were unable to find the time to do the work, so they reached back out and asked us to whip their Pardot instance into shape.

Solution

Kicksaw upgraded BioLife's Pardot instance to have access to all the latest and greatest tools (such as the drag-and-drop email builder, HML, and V2 connector), implemented best practices (we created lists to identify unengaged prospects and clean up the database and resolved sync errors), implemented Pardot tools for their Sales Cloud users (we added the Pardot activity module to inform Sales users about their leads/contacts' recent engagements, plus addedPardot fields to page layouts), and helped organize their instance for reporting by cleaning up-lead source attribution, building a campaign hierarchy, adding engagement dashboards, and building a marketing engagement dashboard to keep an eye on their email performance.

These improvements are helping bring unity across the Marketing teams for the productsBioLife has acquired, as many of those products had been using disparate marketing automation platforms. BioLife is also enjoying increased visibility for the original BioLifeMarketing team, who was previously unable to view critical performance data.

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I have engaged the Kicksaw team over multiple engagements now, ranging from work.com to Service Cloud to Pardot. Each and every time, I have received white-glove treatment. The team always goes above and beyond to secure my satisfaction; 10/10 would recommend!

Heather Lueken, IT Manager